Branding Gets Social with RT Media Acquisitions

Dorset based strategic branding and digital agency, RT Media, has completed the acquisition of two Bournemouth based companies – social media training and consultancy business, SocialTech, and creative agency, Ozone Creative Solutions.

Ross Thornley. founder of RT Media, explains: “We recently carried out a strategic review within the business with a view to increasing resources, skills and generating growth. Both SocialTech (http://www.socialtech.biz/) and Ozone complement our existing capabilities and will further enhance our offering, expanding our branding expertise into all online communications and leading to a wider solution for our international, national and regional clients.”

Ross Thornley with Tony Ridgway and Luke Williams

Founded in 2008, SocialTech has built a reputation as a leader of social media training and consultancy. Its clients include Channel 4, E.ON, Condé Nast and Dorset Chamber of Commerce & Industry (DCCI).

Luke Williams, Director and founder of SocialTech, comments: “I’ve always held the team at RT Media and the outstanding quality of their design work in the highest regard. When the opportunity to merge our businesses became available it was an obvious fit, in terms of culture and approach, and as a logical extension of their brand communication to offer an extended range of services.”

As a total creative resource, Ozone Creative Solutions brings expertise from its impressive folio of advertising, direct mail, sales literature, Point of Sale, interactive CD and online design work to RT Media. Its ‘straight talking’ and ‘clear creative thinking’ approach is also a natural fit for RT Media, as Tony Ridgway founder of Ozone, comments:

“Our view has always been to get the job done, and get it done well. The team at RT Media has a similar approach; they like to get under the skin of a client’s and challenge them to really know what is actually required to achieve the objectives. We have already started collaborating on several campaigns and new business wins, which has shown us just how much potential we have, working together.”

Steve Mills, Business Development Manager at Nutrichef said “As a long standing customer of RT we were asked to be one of the test clients they worked with pre-merger to support the re-launch of our new web site. Adding the social media knowledge from SocialTech to the branding expertise of RT worked very well, dramatically extending our reach online.”

Ross adds: “This is a coming of age for RT Media. Integrating the three very like-minded, skilled and professional teams has given us a very strong platform for growth. It is a new era, both for us and for our clients, who will most certainly benefit from having this level of resource for their campaigns.”

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Brand Experts Support Business and Environment Awards

Ross Thornley, Creative Director

Ross Thornley, Creative Director

Actively taking an interest in the environment makes business sense, according to a Dorset-based firm of brand consultants.

RT Media is supporting a new awards initiative launched by DECISION Business Magazine to recognise companies that believe setting and implementing environmental best practice is mission critical, not just for their businesses, stakeholders, and the community, but for the future of the planet.

RT Media managing director, Ross Thornley said: “The purpose of The Business & The Environment Best Practice Awards is to demonstrate that taking a lead environmentally will give companies a competitive edge and that it is not something which should be driven by compliance.  The process needs to be proactive and embracing, not reactive and box-ticking. These Awards will identify and recognise companies which demonstrate such credentials.”

“These Awards differ in two key ways.  First, unlike most award schemes, businesses and organisations do not pay an entry fee, or even submit an entry themselves – they are identified by an independent panel and selected from a range of categories relating to business process, and the market sectors that have most influence on the region’s economy.  These include retail, construction, built environment, logistics, manufacturing, leisure and tourism, print and packaging, food, and business services.

“Second, the independent panel comprises academics, experts from industry bodies, government representatives, industry bodies, and environmental and sustainability consultants to advise on both the categories and criterion for the awards, as well as judging, to ensure that the interrogation process is robust and the winners are indeed deserving. The idea is to get right under the skin of organisations that are working positively for the environment and recognise those who have not just embraced environmental policy, but who are actively involved in doing something about it at every level.”

Thornley adds: “How a company addresses the environment has an influence that flows beyond its business. If employees sense that its attitude is cosmetic, then that can condition their behavioural response to the environment.  On the other hand, a brand that embraces environmental responsibility will not just improve corporate credibility, but also performance. Taking care will be a mantra which influences not just environmental considerations, but customer service and an understanding on the part of employees of business process efficiency.”

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Nano Technology Product Brand launched by RT Media

iPad TripleO Website

iPad TripleO Website

Branding experts RT Media, has created a brand and launched the web site for a revolutionary product, tripleO, on behalf of client, ooops!

Ross Thornley explains: “We have worked with Paul Booker and his team at ooops! for more than 2 years on the side of the business which specialises in repair, painting, maintenance and ‘detailing’ of all types of transportation.  When we learnt that they had acquired the licence to commercially market a unique and specialist ‘nano-technology’ high performance cleaning and protective surface coating pioneered by the US military, we knew that this would be a special project.”

The product – tripleO – has heritage as a surface protectant for the US military and has been proven in some of the most challenging applications, for some of the world’s most demanding military organisations over three decades.  It was re-engineered in 2000 to incorporate innovative nano-technology into the solution to enhance its performance and ‘cross link and bond’ to any surface, which means it can be used on any fleet of aircraft, trucks, boats and helicopters, or even wind farms in exposed locations, and wherever reducing costs and increasing operational efficiency is mission critical.

Paul Booker, Managing Director at ooops!  comments: “While tripleO is an unrivalled product which has many benefits, how we chose to bring it to market would be critical to its success.  After months of work, we gained accreditation from some of the biggest names in aviation such as Airbus, Boeing, Douglas and Raytheon and we needed a brand and web presence that would not only reflect this pedigree, but the many scientific benefits and bottom line Return on Investment to our clients.”

He continues: “Having worked with the team at RT Media and experienced their integrity, creativity and passion for putting us first, I know they would provide us with the exact solution, and I was right.  Working with RT Media is akin to working with an ‘honest coach’ and ‘mentor’, whose strategic vision and ability to see beyond the horizon, means that we don’t waste money now, in order to save for the opportunities that will give the greatest return on investment in future.

“The web site was orchestrated to launch just as tv coverage about tripleO aired across Europe and on the BBC in the UK, and we’ve been very busy ever since – having received great feedback from clients and potential clients all around the world.  I am very proud of how the site performs – the aesthetics and branding are superb and most importantly, it is funnelling sales enquiries through its various options and giving us business. The web site really is our shop window to the world, and we feel we have not just had real value for money, also a format that will give our web site longevity.  I’m now looking forward to further investment to make it multi-lingual.”

Ross Thornley, creative director at RT Media, concludes: “For us, this project was about creating a business-to-business brand primarily for the web, which had to reflect its core values – experience, expertise and tested durability, whilst bringing them together in a format which also had to convey key scientific information and study research quickly and simply, provide media information and case study video footage, whilst also channelling those all -important sales enquiries.  We are really pleased with the results, but most of all we have evidence from Paul and his team that this web site is performing on a business level and that is what we are all about.”

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RT MEDIA RED NOSE DAY

RT Media Red Nose Day

RT Media Red Nose Day

The RT Media Brand Champions raised £361 for Red Nose Day on Friday the 18th March 2011.
The whole team took part in silly challenges in order to raise money for Comic Relief.

Ross, the Creative Director, painted his entire face bright red to become a walking, talking Red Nose. Sam, the Senior Designer, wore a spikey, red wig for the day. Ali stuck with the hair theme and sprayed her hair red! While Corli, the office chatterbox and warbler, did a sponsored silence (excluding necessary phone calls) for a day of peace and quiet. And that is just mentioning a few of the RT Team members.

Ross Thornley said: “RT Media was proud to raise money for the Red Nose Day’s ‘Do something funny for money’ campaign and help transform lives across the UK and Africa.”

As a special thank you for the kind support of this great cause, Ross Thornley will be donating an entire day of his design skills to New Driver Schools, the company who gave the highest single donation.

For more information about or fundraising campaign, please see http://my.rednoseday.com/rtbrandchampions. For more information about RT Media go to our website www.rtmedia.com or follow us on either http://twitter.com/RT_MEDIA or http://www.facebook.com/pages/RT-Media/39137908894

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RT Media Planting for the Future

RT Media, the marketing & branding agency in Wimborne, proudly took part in the ‘Those who plant trees, plant hope’ event on the 3rd February 2011 at Potterne Park, a local community recreation area in Verwood. The event was organised by Rock recruitment in association with The Bournemouth Echo and East Dorset District Council and RT Media planted a 6ft Oak tree together with a variety of whip trees.

The event consisted of various tree related activities with the Education Rangers from East Dorset Countryside Management Services, including crafts, bird box building and even a Wellington boot competition. The bird boxes made as part of the day will be dispersed in gardens around the area and will give birds somewhere safe to nest in the spring.

Mr Ross Thornley, RT Media Creative Director, “We are aware of our impact on the environment and aim to reduce our emissions with the goal of becoming carbon neutral within the next 10 years. It was nice that we could get involved as we didn’t get to see the tree eForests planted for us last year; a single tree can offset 1 tonne of carbon emissions in its lifetime.”

As a business RT Media has always endeavoured to work with suppliers and customers who share the same environmental values and together look for solutions to decrease our carbon footprint.

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