We have launched a new division to support companies who are serious about unlocking digital marketing and social media channels within their marketing mix.

GetShaking was brought about via the concept of people shaking hands by way of an introduction. This is, in essence, what social media allows people to do far more effectively than real-world, cross-globe travels to meet and introduce yourself.

We have a dedicated team of passionate, motivated and highly experienced marketing professionals who care about getting the right result for you! From email and internet marketing, to design and copywriting, through web development and strategic consultancy, GetShaking are the people that will help you fulfil your social media management and email marketing, ensuring success. We’d rather you went away with too many ideas and action points than not enough, because we know that communication coupled with an understanding of your business requirements are vital in getting the right marketing mix for you. We believe in marketing that builds relationships. Our focus is on your strategy and the ongoing support of that, because we know that short-term activity might get the quick sale or result, but it won’t maintain the result or lead to sustainable success or business growth.

In keeping with our unique and effective offering, E-Bob, GetShaking’s purple-faced character was developed by our in-house illustrators.

We currently have a diverse cross section of clients who are enjoying full success from our work on their internet presence. From established solicitors to experienced car body maintenance companies, all our GetShaking clients have committed to ongoing contracts as they have seen rapid results from the work we have undertaken for them.

Are you engaged in online marketing but don’t know if you have reached your maximum potential? For a limited time only, we are offering a free audit. We will look at your current online activity and evaluate the positives and highlight where there is room for improvement. The audit comes with no obligation – but will ultimately help you making the right decisions for your future activity.

Visit www.GetShaking.co.uk for more information and to arrange your free audit.

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Getting the highest percentage of your messages to your subscribers’ Inbox is one of the primary goals from an email marketing perspective. At the same time, it is also the main hurdle to overcome. Innumerable little things can effect whether or not your communications end up in the inbox, or in the junk mail folder of your recipients. The job is made even more difficult as different Internet Service Providers (ISPs) and email clients have very different rules, filters, procedures and policies on bulk email.

The success of any campaign is influenced by all areas of the process, requiring the close co-operation of everyone from the IT/Server guys to the designers and database handlers.

One of the main contributing factors to the failure of a campaign can be the number of hard bounces and complaint rates. AOL, one of the world’s largest ISPs, recommends maintaining a <0.1% complaint rate. That’s a threshold of 1 in every 1,000 emails that you send out. That may sound harsh, but by adhering to some rules it’s entirely possible.

Even if you beat the spam filter there is no guarantee that your mail will ever be read. Finicky recipients who are unhappy at having received your mail may just click that “Report as spam” button. On local email clients the effect is minimal, but on web-based services like Hotmail or Google Mail, this can have a serious knock on effect for other recipients on the same service as these are tracked, recorded and taken into consideration in future (as if you didn’t have enough to worry about already).

Over the next few weeks I will cover some of the specific problems that the aspiring email marketer would encounter during the course of a campaign, from set up through to the post-send fallout. For this first part we will look at where it all begins: your server and domain.

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I give up… I am consistently disappointed in people’s inability to treat email addresses with due care and attention. I feel compelled to write a post about this as I have received yet another email with over 50 confidential addresses including mine in the “CC” tool from outlook over the weekend. Now everyone can see that persons email address book that they chose to send their email message update to. Bonkers!
Fine if you must for internal company messages but to multiple suppliers, clients and such it’s just bad practice. For people with years of experience I see them repeat offending and it gets my goat. Please, please if you must use outlook to send your mass communications then please use the blind carbon copy at least. Phew that’s off my chest – now back to work.

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Have you become addicted to email, does it manage your time in the office?

Some organisations have banned email internally to encourage better communication between their people.

True, bad things can happen because of email, but good things also happen because of email, what’s in no doubt in the 21st century is that just about everything happens by email. But should it? There are still many instances when it’s better to telephone, fax, text or even meet!

It is doubtful that any email ever added to a relationship, but I bet it’s spoiled a few! Think before you click!

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