Free Brand Audit Winners – Get more than a make over

Last year we gave away a FREE brand audit to one lucky entry at the BowShot e-Den.2 series. The winners were New Driver, the South’s most prolific driving school with some 280+ franchise instructors across the south.

We are now delighted to announce that we will be supporting New Driver through a new phase of positioning and market share growth. The work has involved strategic planning and forecast modeling for the next 5 years, along with the development of completely ground breaking suite of package offerings to the driving instructors market.

The new brand and communications program will roll-out over the next 2 years and form the platform for stability and increased visibility.

Working with such a passionate team has been great fun, there is so much we can do to build on the success New Driver have had over the last 20 years.

New Driver - Re-Brand Outcome

New Driver - Re-Brand Outcome

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e-Den 2 Heat 3

The third heat of this year’s e-Den proved to be the first where the highly knowledgeable audience agreed with the judges’ verdict. Both chose John Davies from TDSi who is determined to use his web as part of a strategy to talk to his customers’, customers.

If you couldn’t make this month’s heat then watch our video report of the evening’s proceedings and be sure to book early for the last heat in July and the final on September 18th at
“What a fantastic evening. I was nervous that as a non-technologically minded person I’d get lost in the complexity. Instead what I enjoyed was some exceptionally useful magic for promoting our business!” Michelle Fischer, Director, Creative Leadership
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e-Den 2 Heat 2

Another great event at Bournemouth University sponsored by RT. Watch our report on the evening’s proceedings which featured our colleague, Richard Mack and his new website, All candidates received a wide variety of opinions from the panel and audience.

Whilst everyone expects to get feedback some of the criticism can be difficult to accept, however well intentioned. As Richard said to me when reflecting on his mauling in the dragon’s den, “it’s their opinion I asked for it, but I have my opinion; I accept what they say, get over it and move on. I’ve got so much out of this evening and would recommend it to anyone who really wants to grow their business online.”

Laura McHarrie, from Business Link Wessex, on e-Den 2: “Highly recommended for any business looking to improve it’s online presence. Practical advice.”

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