Serious about Social Media

We have launched a new division to support companies who are serious about unlocking digital marketing and social media channels within their marketing mix.

GetShaking Integrated Strategic Digital MarketingGetShaking was brought about via the concept of people shaking hands by way of an introduction. This is, in essence, what social media allows people to do far more effectively than real-world, cross-globe travels to meet and introduce yourself.

We have a dedicated team of passionate, motivated and highly experienced marketing professionals who care about getting the right result for you! From email and internet marketing, to design and copywriting, through web development and strategic consultancy, GetShaking are the people that will help you fulfil your social media management and email marketing, ensuring success. We’d rather you went away with too many ideas and action points than not enough, because we know that communication coupled with an understanding of your business requirements are vital in getting the right marketing mix for you. We believe in marketing that builds relationships. Our focus is on your strategy and the ongoing support of that, because we know that short-term activity might get the quick sale or result, but it won’t maintain the result or lead to sustainable success or business growth.

eBob - GetShaking's Integrated Strategic Digital Marketing iconIn keeping with our unique and effective offering, E-Bob, GetShaking’s purple-faced character was developed by our in-house illustrators.

We currently have a diverse cross section of clients who are enjoying full success from our work on their internet presence. From established solicitors to experienced car body maintenance companies, all our GetShaking clients have committed to ongoing contracts as they have seen rapid results from the work we have undertaken for them.

Are you engaged in online marketing but don’t know if you have reached your maximum potential? For a limited time only, we are offering a free audit. We will look at your current online activity and evaluate the positives and highlight where there is room for improvement. The audit comes with no obligation – but will ultimately help you making the right decisions for your future activity.

Visit www.GetShaking.co.uk for more information and to arrange your free audit.

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Loyalty and Dedication: The Priceless Commodity?

Brand and customer loyalty has been a hot topic for the past few decades. Since American Airlines started its first “Frequent Flyer Miles” program in the 80s, companies and brands all over the world have been coming up with new and interesting ways to capture attention and reward their faithful consumers for buying their products or using their services.

Traditionally these would come in the form of a barcode card, key fob or printed coupons. These schemes offer a combination of rewards and recognition, in order to drive up sales and customer retention rates. Credit card companies are notorious for their offers, with the majority now handing out flight miles, cash back, credit points and prizes if someone makes a purchase on the card. Through this, the idea is that they are helping the customer to stretch their budget that little bit further and keep them coming back for more.

Despite this, almost half of people still do not participate in these loyalty programs. And only half of those again are actively using them. So why is that? Could it be that most reward schemes come down to only one thing: freebies? As the concept has gained popularity over the last couple of decades it’s easy to see how it can be a double edged sword.

The problem is that it’s possible to get it wrong. While offering free stuff to customers the more they buy, an aggressive campaign could feel almost like a bribe, whereas a complicated system with different tiers and structures can only serve to confuse and confound the customer. Take Starbucks as an example:

My Starbucks Rewards

Last year, Starbucks introduced a Gold membership card. A customer could pay $25 dollars for a year membership, and in return they would get 10% off their purchases every time they went into Starbucks. For hardcore coffee drinkers this could equal some serious savings. The card would pay for itself in a matter of a month or two (or even a few weeks if you were a serious caffeine addict).

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Treat ‘em mean…lose ‘em!

Every business has Customers. Every business wants more, buying more. Marketing today is searching for loyalty with discounts, incentives and reward schemes yet implicit in the word and in being a CUSTOMER is loyalty. Custom means repeated. Customers are much more than buyers. Customers are human beings.

Built into our natural being are the need to belong, the desire to be loved and the hope to succeed.

Yet we are all individuals who like to be recognised for what we are. The basics do not change simply because modern communications and technology creates new ways of doing things that appear to be quicker and cheaper.

Deal with a Customer quickly, cheaply and badly and you will lose a Customer.

Not right away but you will. The most expensive thing a business can do.

That is why every business should work out how it deals with its Customers, and in the 21st century, do it fast.

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