Crepe-tastic – Branding the experience and little details

This morning I was ahead of schedule for a brand presentation to one of our technology clients in Westborne and I thought I would find a little coffee shop to have a quick drink before going in. I found a little place called crepes farm at the top end of Westborne. Very unassuming from the outside, but once in I was treated with a very pleasant surprise, a smile, well designed decor, menus and many little details that continued to surprise.
I ordered a green tea and got a fab yogi tea in a wicked tea pot (giraffe styled see my pic) and I couldn’t resist one of their crepes. It is nice to see a small company get things right, the way it should be, it is obvious that the couple who own and run this business truly care. All the ingredients are natural and organic, gluten free flour, and most ingredients are locally sourced from Dorset.

They create the crepes in full view and the chef was precise, clean and organised, just what i like to see in a kitchen! Plus they have free wifi, so a winner all round.

I am a big fan of specialist niche businesses who offer something different, something deeper than the coat of paint or menu selection. If you are ever in Westborne do drop in and take a look, you will be pleased you did!

Well done to a business that has only been open for a month.

I look forward to seeing their website go live soon I hope…

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Creating Brand Love

Believe it or not, us human beings are programmed to respond to emotion and we often make many important decisions based on how easily we are influenced by feelings and emotive language around us. For example, making purchases in a shop or from a website based on emotion is quite normal. Just like the age old head over heart argument, we know what we should do; the logical, sensible and often safe option, but the most successful marketers understand that successful products appeal to the heart, not the mind. Going by our emotions is usually what creates the action, and this is where the magic happens!

Creating Brand Love

The RT Media Brand Love Mix and effect

If we take this philosophy and apply it to marketing, it could translate as: be inspiring, be adventurous and bold, or why bother? It’s entirely possible that if you are not inspiring or causing people to feel emotions, then your brand is just ‘existing’. Emotive branding is about taking everything you do today and creating a focus. These intentions can only be realised when everyone working for the brand is reading from the same page and embrace the brand’s emotive center.

However, there is a difference between using emotion in advertising and having an emotive brand that builds meaningful connections from the foundations of everything that you do. While using emotion in advertising can help consumers buy into your concept you will need to keep this ‘promise’ as it were so that it runs seamlessly into all aspects of the customer experience from creation all the way through to implementation.

Emotive brands engage their entire organisations so that every message induces a similar set of thoughts and feelings – consumer’s thoughts about brands are made up of groups of associations: feelings, sounds, memories and images as well as facts. Studies on how the brain processes and stores everyday messages and associations suggest that knowledge, experience and emotions are the three things called upon first to make up our representation of a brand.

If these are positive connotations, the recalls should bond the customer (and the employees) to the brand. Think of the infamous Coco-cola, ‘Holidays are coming’ adverts shown on the run up to Christmas- the resulting brand harmony means brand loyalty. The idea is to genuinely bond with your target audience through  shared values, attitudes and behaviour which needs to be a long term creation not just a 30 second fling.

However, don’t lose sight of your realistic and rational benefits and values, the backbone for a ‘right decision’ is based on reason and marketing should highlight both the rational and emotional components of the brand promise to create a balance.

Ultimately, it’s the difference between indulging in meaningless marketing activity and striving for meaningful connections.

It’s a choice every brand can make.

If you would like help with creating brand love then please do get in touch.

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What elements has your brand forgotten to touch?

We had a moment last week in auditing our own brand and found that our website error pages were the standard ones setup on our server… Of course we set the team to rectify this terrible situation and create some ‘in-brand’ ones.

This means they got our brand treatment, that’s our language, tone, style and everything that is important to us here at RT. We feel they help to convey more about us, which all helps to build the context of what makes us as people and a team tick.

If you have also missed ‘branding’ your error pages perhaps we can help create them in your brand style? Here to help as always. The RT Team.

Take a look at our error page designs here:

RT Brand Communications Agency - error pages image

See RT Brand Communications Agency – error pages image

If you want to see more of our error pages follow these links!

ErrorDocument 400
ErrorDocument 401
ErrorDocument 403
ErrorDocument 404
ErrorDocument 408
ErrorDocument 500
ErrorDocument 501
ErrorDocument 502
ErrorDocument 503

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RT Media celebrates ten years of growth

Company founder and Creative Director, Ross Thornley talks about building a successful – and balanced – creative business, and his predictions for the future.

This month, RT Media celebrates a decade of creative campaigns, branding and web marketing for a client base spanning international, national and regional clients of all shapes and sizes.

Company founder and Creative Director, Ross Thornley, attributes the company’s success to a clear vision, a clear definition of success, a focussed drive to achieve it, and good timing – launching a creative agency at the start of the new media revolution.

Ross explains: “When I started the company I was 21, I worked from a bedroom armed with an Apple Mac, support from my family and a desire to prove myself.  Ten years on, RT Media has grown organically to a 10 strong team with all the skills required to fully service 21st century campaigns.  All this has happened against perhaps the biggest ever change for marketeers; the advent of broadband into our homes.”

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Defining a new category with a game changing name. Fibreband is launched

Brand design by RT Media for FibrebandWhen C4L gave us the challenge of creating a new brand in 7 days we said “let’s go”.

With Bournemouth set to have super fast internet via fibre optic cables, our client C4L, (the Deloitte Technology Fast 50 company) were keen to make their mark. The brief to create a new brand for this new super fast broadband service was not only tight in deadline but it also has an increadibly competitive landscape. Entering into the market where big fish like BT, Virgin Media and SKY are fighting for customers, we needed to box clever.
With the in-house teams shortlist of names; BEAR, BULLET and JUCIE broadband we first knew a name could make or break this brave new business launch.

Following an evening workshop with Ross Thornley, the South’s branding expert innovator led them through a process and into a market changing name. It was his plan to create a whole new category for the internet connection. Enter FIBREBAND, no longer will users be looking for broadband providers if they wish to experience the unimaginable speeds fibre optic cables offer, they will be asking for FIBREBAND.
This ticked so many boxes from protectability, multi lingual understanding, domain name availability and word defining opportunities.

We are proud to show the value of expert innovation coupled with great design principles will ensure the best possible chances of success.

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