Olympic Guidelines for Business Promotions
The Olympics is a very tempting time for marketers to offer competitions and promotions loosely aligned to the games… but beware!
Thanks to the London Olympic Games and Paralympic Games Act (2006) and the Olympic Symbol (Protection) Act (1995) any such use is not a civil matter (as is usually the case with copyright infringement etc.) but a criminal one – your competition could be breaking the law and there is a team of LOCOG “Brand Police” who are very actively seeking infringing adverts, events and promotions.
We’ve produced a simple set of guidelines, based on the LOCOG brand guidelines, to try and help*
Read MoreMobile Devices and You: Application vs Web
The term mobile device, while propagating quite quickly through our current cultural zeitgeist, is almost a misnomer. If we take the phrase, in context, at its most literal it would essentially mean any operating platform, which we can carry around with us. Laptops have been around for decades now, and yet they are lumped in with the personal computer market and not the mobile device market. Ultra portable might be closer to the mark, but even that is not quite there yet.
When the conversation turns to ‘mobile devices’, most people are probably talking about things like mobile phones such as the HTC Desire or iPhone and tablet devices like the iPad and Samsung Galaxy Tab. It’s these devices we are concerned with. Current phones and tablets, while advanced, are still behind when compared to your typical laptops and netbooks; limitations are generally processing power, RAM, storage space, compatibility with things Flash and Silverlight and, as with the iPhone, the lack of a transparent and accessible file system. When developing for these platforms a lot of stuff has to be taken into consideration, and on top of that you also have a decision to make:
Do I need an app, or a web application?
This is something an awful lot of people will be asking themselves right about now. A mobile optimised interface for connecting with visitors and customers is becoming more and more important as the platform evolves. A mobile presence can build value for your brand in the eyes of the consumer and put you a step above the competition, if it’s done right. The difference between the two may not seem obvious; below you can find a list of the features and relative benefits of each approach.
Read MoreWhat elements has your brand forgotten to touch?
We had a moment last week in auditing our own brand and found that our website error pages were the standard ones setup on our server… Of course we set the team to rectify this terrible situation and create some ‘in-brand’ ones.
This means they got our brand treatment, that’s our language, tone, style and everything that is important to us here at RT. We feel they help to convey more about us, which all helps to build the context of what makes us as people and a team tick.
If you have also missed ‘branding’ your error pages perhaps we can help create them in your brand style? Here to help as always. The RT Team.
Take a look at our error page designs here:
See RT Brand Communications Agency – error pages image
If you want to see more of our error pages follow these links!
ErrorDocument 400 http://www.rtmedia.com/errors/error_400.htm
ErrorDocument 401 http://www.rtmedia.com/errors/error_401.htm
ErrorDocument 403 http://www.rtmedia.com/errors/error_403.htm
ErrorDocument 404 http://www.rtmedia.com/errors/error_404.htm
ErrorDocument 408 http://www.rtmedia.com/errors/error_408.htm
ErrorDocument 500 http://www.rtmedia.com/errors/error_500.htm
ErrorDocument 501 http://www.rtmedia.com/errors/error_501.htm
ErrorDocument 502 http://www.rtmedia.com/errors/error_502.htm
ErrorDocument 503 http://www.rtmedia.com/errors/error_503.htm
AldridgeBrownlee.co.uk gets page one success Search Engine Optimization from RT Media
With any new web build comes the challenge of getting the website out onto the web at large. There are a couple of ways to do this, for instance through traditional marketing or online PPC advertising, but the most effective is search engine optimization. This is an important thing to do and do well, and is also something that an awful lot of people forget about.
While failing to optimize your site will not necessarily exclude you from search results on websites like Google, Bing etc it goes along way to making the process smoother and more efficient. The search engine bots that crawl the net can see the website metadata as well as the page contents, giving your pages and results more context and better relevancy. It also gets your website on there much more quickly so people can start stumbling upon you!
SEO isn’t just for new websites either. Pretty much any website could be improved SEO wise in at least one way. Much like the Aldridge Brownlee website that the team recently worked their magic on.
Read MoreRT CMS says: Hallo, Hello, Bonjour, Привет, 餵, Hola
Hi
This is Alex, from the WebDev lair, I have an update for everybody.
Our previous and current projects give us ideas how to upgrade and modify our CMS. So what did we do? We revised the whole code, and made necessary tweaks, we fine tuned databases and slightly changed the interfaces. Thus, our clients are able to run multi-language versions of websites. Supported modules are: News, Addresses, Articles, Testimonials and of course: WebPages – all of what you need 
If you have ever dreamed of reaching your customers around the world, even people speaking different languages – now you can do it. Armed with our CMS!
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