Tips for using LinkedIn Recommendations to attract new business

Tips for using LinkedIn Recommendations to attract new business

Don’t underestimate the importance of getting people to recommend you and your company products and services on LinkedIn…
More than 100 new members join LinkedIn every minute which is why it’s used mainly for intelligence, recruitment and networking – it works by building up your personal contacts and business associates.
Linkedin recommendations can have a massive impact on your ability to attract new business and can help to establish a foundation for a good, trustworthy reputation. Great recommendations make all the difference, but what’s the best way to go about it?
1. Make it easy
It can be difficult to broach the subject but when asking for a testimonial/recommendation; we suggest you make it as easy as possible! Remind them of the work you’ve done or the outcome that you helped to deliver. It’s often not too forward to even ask them to mention a particular skill or attribute. Of course, this may depend on the relationship that you have with that particular associate or client, but suggesting a starting point within a LinkedIn Recommendation request or sending a link to your profile may help the process along.

2. Ensure your recommendations reflect your brand
Ideally, the recommendations that you display on your profile should reinforce your personal or company brand and represent how you want to be known as to others. Remember, you don’t have to publish every recommendation you receive if it doesn’t show your very best side…

 3. How many recommendations should I aim for?
10 is a good number of well-rounded reviews to shoot for (although obviously the more the better!). What’s really nice is when people are regular LinkedIn users and write you a recommendation without you even asking them – this can happen surprisingly often – just remember to say thank you!

However, not everyone is used to this practice so be persistent. Ask for recommendations personally wherever possible and explain why they are important to you, this shows that you are taking yourself seriously and you have put in the time and effort to get them.

4. Lead by example
And finally, there’s nothing to stop you making the first move – if you experience great service or receive valuable advice then tell people about it. It’s a nice feeling and you’ll make someone’s day!

Giving recommendations will increase your exposure and visibility in the industry, so you can also offer to ‘swap’ recommendations so everyone is a winner!.. Although, in order to maintain integrity ONLY recommend companies and individuals that you would happily recommend to your own family and friends!


Get in touch if you need RT Media to help with any aspect of your social media activity and Look out for our new refreshed LinkedIn profile before the end of this year.

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Mobile Devices and You: Application vs Web

The term mobile device, while propagating quite quickly through our current cultural zeitgeist, is almost a misnomer. If we take the phrase, in context, at its most literal it would essentially mean any operating platform, which we can carry around with us. Laptops have been around for decades now, and yet they are lumped in with the personal computer market and not the mobile device market. Ultra portable might be closer to the mark, but even that is not quite there yet.

When the conversation turns to ‘mobile devices’, most people are probably talking about things like mobile phones such as the HTC Desire or iPhone and tablet devices like the iPad and Samsung Galaxy Tab. It’s these devices we are concerned with. Current phones and tablets, while advanced, are still behind when compared to your typical laptops and netbooks; limitations are generally processing power, RAM, storage space, compatibility with things Flash and Silverlight and, as with the iPhone, the lack of a transparent and accessible file system. When developing for these platforms a lot of stuff has to be taken into consideration, and on top of that you also have a decision to make:

Do I need an app, or a web application?

This is something an awful lot of people will be asking themselves right about now. A mobile optimised interface for connecting with visitors and customers is becoming more and more important as the platform evolves. A mobile presence can build value for your brand in the eyes of the consumer and put you a step above the competition, if it’s done right. The difference between the two may not seem obvious; below you can find a list of the features and relative benefits of each approach.

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