Tips for using LinkedIn Recommendations to attract new business

Tips for using LinkedIn Recommendations to attract new business

Don’t underestimate the importance of getting people to recommend you and your company products and services on LinkedIn…
More than 100 new members join LinkedIn every minute which is why it’s used mainly for intelligence, recruitment and networking – it works by building up your personal contacts and business associates.
Linkedin recommendations can have a massive impact on your ability to attract new business and can help to establish a foundation for a good, trustworthy reputation. Great recommendations make all the difference, but what’s the best way to go about it?
1. Make it easy
It can be difficult to broach the subject but when asking for a testimonial/recommendation; we suggest you make it as easy as possible! Remind them of the work you’ve done or the outcome that you helped to deliver. It’s often not too forward to even ask them to mention a particular skill or attribute. Of course, this may depend on the relationship that you have with that particular associate or client, but suggesting a starting point within a LinkedIn Recommendation request or sending a link to your profile may help the process along.

2. Ensure your recommendations reflect your brand
Ideally, the recommendations that you display on your profile should reinforce your personal or company brand and represent how you want to be known as to others. Remember, you don’t have to publish every recommendation you receive if it doesn’t show your very best side…

 3. How many recommendations should I aim for?
10 is a good number of well-rounded reviews to shoot for (although obviously the more the better!). What’s really nice is when people are regular LinkedIn users and write you a recommendation without you even asking them – this can happen surprisingly often – just remember to say thank you!

However, not everyone is used to this practice so be persistent. Ask for recommendations personally wherever possible and explain why they are important to you, this shows that you are taking yourself seriously and you have put in the time and effort to get them.

4. Lead by example
And finally, there’s nothing to stop you making the first move – if you experience great service or receive valuable advice then tell people about it. It’s a nice feeling and you’ll make someone’s day!

Giving recommendations will increase your exposure and visibility in the industry, so you can also offer to ‘swap’ recommendations so everyone is a winner!.. Although, in order to maintain integrity ONLY recommend companies and individuals that you would happily recommend to your own family and friends!


Get in touch if you need RT Media to help with any aspect of your social media activity and Look out for our new refreshed LinkedIn profile before the end of this year.

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How what you do with the first hour at work can make you more successful.

How important is the first hour of the working day to you? To most people this is probably not considered as the most productive or motivated point of their working day but in fact this is the time when everything should seem clearer! We should be aiming to tackle one daunting task that would otherwise be hanging over us until after lunch, and focus on the reality outside the realms of your inbox. Here are my top 4 tips that I have picked up from working in a successful and sometimes stressful office environment:

Get stuck in
According to Craig Newmark of Craigslist, David Karp of Tumblr, motivational speaker Tony Robbins and career writer Brian Tracy you need to schedule this period every day to get your head together and get stuck in. Write one important task down on a piece of paper before you leave for the evening and that will be the first thing you see in the morning. Prepare your workspace for the chosen task and make sure you have everything you need ready to face it head on when you arrive. That way it will seem a lot less daunting and often the people involved in the task will not yet be engaged, leaving you with fewer complications. Do this before wading into your email and you’ve got an effective system in place.

Don’t check your email first thing
Don’t do it! Although many of us automatically believe this needs to be done first thing, it’s almost a compulsion and can stunt productivity. Only proceed once your first task is completed, this is a great strategy to ensure that even on your most manic days you will end your day knowing you got at least one real job done. If you do need to make sure you receive important messages through at this time AwayFind can monitor your inbox and notify you if necessary. Otherwise, it’s worth letting your colleagues know that they won’t receive an immediate morning response to anything they have sent in your ‘out of hours’.

Work on yourself
Robin Sharma, one of the world’s top experts on leadership and personal success advises his clients to schedule in a ‘holy hour’ to kick start your day in a spiritual manor, focusing on motivating and inspiring yourself to achieve all possible success in your work day.

“The Holy Hour, as you know, is simply 60 minutes at the beginning of your day that you devote to self-mastery and personal development. If your outer life is really a reflection of the quality of your inner life, then it’s a brilliant move to spend at least an hour a day working on yourself. This simple idea alone has helped so many of our clients from around the world get to world-class in business and in life.

During my Holy Hour, I journal, I read inspirational books, I review my goals and plans and I simply make the time to think. Because clarity precedes mastery and the more clearly you can get on what you want to create in life, the more focused you will be in your daily behaviors. Every day can be a platform to get you closer to your mountaintop. And yet, too many people live life by accident.”

Deal with people
This may seem strange if your job is to deal with people,  but what I mean is your own equivalent of customer service. You will almost certainly have bigger fish to fry over the course of your 9 to 5 but use this time to get back to reality. This might mean keeping in touch with contacts from year-ago projects, checking in with colleagues that you don’t regularly interact with, asking questions to your supervisor or mentors, and generally managing the human side of work that is quick to subside between task list items. Engage in your customer service time regularly, and you’ll have a wealth of relationships to call upon when the time comes.

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RT Media look at the inspiring history of the Microsoft logo design

It is set to be an exciting year for Microsoft as they prepare for a monumental wave of new releases including Windows 8, Office and new Xbox services, rediscovering and re-marketing many of their most popular products. Steven Ballmer , CEO of Microsoft Corporation describes this new era as ‘dawning of the rebirth’, so what better time for an image makeover to go along with this new chapter. It’s been 25 years since the last update of the Microsoft logo and it’s come a long way! Here’s a brief overview:

 

1975- This 70’s inspired logo is rumored to have taken less than a day using BASIC, a computer language program.

1975-87

 

1987-2012: The "Pacman" logo by Scott Baker was designed to represent motion and speed

1994-2002: The tag line "Where do you want to go today?" was added for a marketing campaign

 

2012: The new Microsoft logo was unveiled at a Microsoft store in Boston U.S

The new logotype uses the Segoe font which forms part of their corporate identity being used in their marketing communications and products. Microsoft has said the squares of colour in the logo are to represent the company’s diverse portfolio of products:
“The Microsoft brand is about much more than logos or product names. We are lucky to play a role in the lives of more than a billion people every day. The ways people experience our products are our most important “brand impressions”. That’s why the new Microsoft logo takes its inspiration from our product design principles while drawing upon the heritage of our brand values, fonts and colors.”

From now on the new logo will be rolled out and used prominently, supporting Microsoft stores, television advertisements, websites and products across various media and marketing channels.

We can all take inspiration from the evolution of the Microsoft logo. A logo represents your brand and is the distinguishing mark of any organisation. It should be attractive, unique and eye-catching to encourage consumers to put trust into your brand, it needs to set you apart and place you above your competition.

It can be very difficult to create a brand without a logo; the logo should be created from within your brand guidelines and should be a visual representation of what you want your business to stand for. It is just one way of creating your own presence within the market. Your logo has an advantage above other elements of your brand, as consumers rely mostly on sight and visual elements to decipher what appeals to them and to create an image of your brand in their minds, which will be triggered every time they see your logo.

The brain acknowledges and remembers shapes first. Visual images can be remembered and recognised directly, while words have to be decoded into meaning. Reading is not necessary to identify shapes, but identifying shapes is necessary to read. The brain acknowledges distinctive shapes which make a faster imprint on memory. Colour is second in the sequence and can trigger an emotion or evoke a brand association. Distinctive colours need to be chosen carefully, not only to build brand awareness but to express differentiation. Companies such as Kodak and Tiffany, have trademarked their core brand colours. The brain takes more time to process language, so content is third in this sequence of cognition, after shape and colour. In my opinion this is hard to get from other elements of your branding strategy.

With so much competition, use your logo to demonstrate your USP. An original and thought inspiring logo will translate into a thriving and in-demand product or service to your consumers. You want people to take one look at your logo and be able to associate it quickly with your product. Logo and branding go hand-in-hand, if one is poor or inconsistent the other will not stand alone as successfully. At RT Media this is our core competence, with a refined use of typography, stunning images and the latest software, we produce outstanding results. See a range of our design work in our evidence section or email info@rtmedia.com for more information about our logo design.

 

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Olympic Guidelines for Business Promotions

The Olympics is a very tempting time for marketers to offer competitions and promotions loosely aligned to the games… but beware!

Thanks to the London Olympic Games and Paralympic Games Act (2006) and the Olympic Symbol (Protection) Act (1995) any such use is not a civil matter (as is usually the case with copyright infringement etc.) but a criminal one – your competition could be breaking the law and there is a team of LOCOG “Brand Police” who are very actively seeking infringing adverts, events and promotions.

We’ve produced a simple set of guidelines, based on the LOCOG brand guidelines, to try and help*

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Latest study highlights the importance of online advertising

After today’s figures from the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers revealing a 14% rise in online advertising spend, RT Media take a look into what this means for the future of Marketing, and how we can help.

The IAB have revealed the biggest increase in online marketing spend in five years with video ads and display ads helping to accumulate the massive £4.8bn spent in 2011. It’s apparent that with technology rapidly improving to allow for high-quality video, animation and interactivity within banner and skyscrapers adverts, that companies are now realising the central role that online marketing should play in their brands marketing campaigns. As online display advertising sails past the £1bn mark for the first time, no wonder the digital world is heralded by many marketers as the future of all marketing. We at RT have the knowledge and skills to go all the way with you, have a look at how we can help you keep ahead of the game with our online marketing strategies here.

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Using You Tube for brand building and marketing

The popular video sharing website and social network YouTube has recently released what you could describe as a book of  ‘Commandments’ for what the team at YouTube believe are the most successful and effective ways to help its users generate better quality content and drive more traffic to their channels.

This extensive guide dubbed the ‘Creator Playbook’ gives YouTube users a distinct structured list of the best strategy to maximise the potential of their online videos. It also explains how to promote your marketing material through other social media networks and is designed to be accessible to all users, mapping out a tick list agenda to optimise the opportunities that Youtube offers.

So, just what is it that makes the largest online video destination and second most used search engine such a valuable brand and marketing tool? One reason I can think that video marketing is so advantageous and so powerful could be linked to the fact that 90% of our day to day communication is non-verbal. This implies that messages are most likely to be understood when given out and received usingbody language and self-expression. Unlike written words in printed media and websites, and spoken words in radio advertising, video and television marketing have the additional messages which are transferred by eye movements, visual cues, and overall body language, which makes YouTube a great channel to add more depth to your brand strategy.

You can download the YouTube instruction ‘bible’ here:

http://youtube.com/creators/playbook.html

While you’re waiting for it to download I can give you a few of my own ways to use make the most of your ‘home generated’ content which are often overlooked.

Firstly, it’s important to take an honest and value based approach to using YouTube to raise awareness of your business.  The direct selling route is not always necessary. Ultimately if your videos are interesting, informative, innovative or humorous then your audience are more likely to value them and share it, spreading awareness of your brand without any legwork from you. If a key factor to your video strategy is sharing then make your videos focussed and simple with a more subliminal marketing message. People are unlikely to share your video if they think they are being pitched to!

Make use of the close integration that YouTube allows with other social network sites such as Facebook and Twitter. Before you know it you can quickly and effortless have your video posted across platforms and embedded in your website and emails. YouTube video’s are viewed for an average of 2.9 billion hours a month so make sure you get a look in and use it as part of your overall strategy.

Customise your own YouTube channel (Like ours here: http://www.youtube.com/user/rtmediauk) to compliment your branding and to set up playlists with your personalised content. No lack of equipment or technology should stop you from producing original, creative content for your YouTube channel. Consider interviewing clients, or experts on a variety of topics which are relevant and authentic, and make sure an element of your brands personality shines through and reflects what your all about. You should maintain communication with your audience with regular updates and new posts.

Be Tag savvy. Remember…search engines like Google can only determine the content of your video if you tag it and your YouTube channel. Think carefully about the words and phrases you use for titles and descriptions. Link your social media accounts and make sure they are on your own website as well to encourage sharing and remind people to subscribe.

Check out RT Media’s You tube channel here:

http://www.youtube.com/user/rtmediauk

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