Serious about Social Media
We have launched a new division to support companies who are serious about unlocking digital marketing and social media channels within their marketing mix.
GetShaking was brought about via the concept of people shaking hands by way of an introduction. This is, in essence, what social media allows people to do far more effectively than real-world, cross-globe travels to meet and introduce yourself.
We have a dedicated team of passionate, motivated and highly experienced marketing professionals who care about getting the right result for you! From email and internet marketing, to design and copywriting, through web development and strategic consultancy, GetShaking are the people that will help you fulfil your social media management and email marketing, ensuring success. We’d rather you went away with too many ideas and action points than not enough, because we know that communication coupled with an understanding of your business requirements are vital in getting the right marketing mix for you. We believe in marketing that builds relationships. Our focus is on your strategy and the ongoing support of that, because we know that short-term activity might get the quick sale or result, but it won’t maintain the result or lead to sustainable success or business growth.
In keeping with our unique and effective offering, E-Bob, GetShaking’s purple-faced character was developed by our in-house illustrators.
We currently have a diverse cross section of clients who are enjoying full success from our work on their internet presence. From established solicitors to experienced car body maintenance companies, all our GetShaking clients have committed to ongoing contracts as they have seen rapid results from the work we have undertaken for them.
Are you engaged in online marketing but don’t know if you have reached your maximum potential? For a limited time only, we are offering a free audit. We will look at your current online activity and evaluate the positives and highlight where there is room for improvement. The audit comes with no obligation – but will ultimately help you making the right decisions for your future activity.
Visit www.GetShaking.co.uk for more information and to arrange your free audit.
Read MoreDefining a new category with a game changing name. Fibreband is launched
When C4L gave us the challenge of creating a new brand in 7 days we said “let’s go”.
With Bournemouth set to have super fast internet via fibre optic cables, our client C4L, (the Deloitte Technology Fast 50 company) were keen to make their mark. The brief to create a new brand for this new super fast broadband service was not only tight in deadline but it also has an increadibly competitive landscape. Entering into the market where big fish like BT, Virgin Media and SKY are fighting for customers, we needed to box clever.
With the in-house teams shortlist of names; BEAR, BULLET and JUCIE broadband we first knew a name could make or break this brave new business launch.
Following an evening workshop with Ross Thornley, the South’s branding expert innovator led them through a process and into a market changing name. It was his plan to create a whole new category for the internet connection. Enter FIBREBAND, no longer will users be looking for broadband providers if they wish to experience the unimaginable speeds fibre optic cables offer, they will be asking for FIBREBAND.
This ticked so many boxes from protectability, multi lingual understanding, domain name availability and word defining opportunities.
We are proud to show the value of expert innovation coupled with great design principles will ensure the best possible chances of success.
Read MoreFixed CPA in Adwords
CPA is an acronym you may not be familiar with. It stands for Cost Per Acquisition, in effect the amount of money you have paid (or are willing to pay) to acquire a sale, quote or registration via an advertising program.
CPA is primarily used for e-commerce websites, where it is much easier to track your “customers journey” from landing page to checkout confirmation page.
At TFM&A 2010 there was some interesting new ideas surrounding the usage of CPA in AdWords. Traditionally, CPA is used in addition to a normal advertising campaign to help drive potential customers to the site and convert them. Now though, some companies have been looking at using a CPA only approach with managed campaigns.
This is normally handled through an agency who can take the time to apply their knowledge to the situation. This starts with an agreed retainer with the actual costs for the advertisements ultimately coming out of the agencies pocket and an agreed number of acquisitions within a time period. The agency can then take this information and apply it to the campaign, starting off with the AdWords recommended CPA.
Read MoreChinese Whispers
If I told you that we were going to play a game of Chinese whispers I’m sure you would join in.
If I told you we were playing for money, I would be doubly sure that you would join in. So, here is the deal:
- Firstly, the message must not be altered
- Secondly, if the message arrives at the final person unaltered, you win cash
Sounds easy? What if I tell you that if the message isn’t letter-perfect when it arrives, you owe me cash? Not sounding so good? Sadly though it is a common scenario. So many designers and agencies don’t communicate job statuses or latest progress accurately to each other… or the client. Communication is the key. That, and knowing what levels of communication to give to which people. Some people want an email to acknowledge their email, some people want to be left alone and told when the job is done. Some people need to be told about each change that is made, some people find out themselves.
The point is this: we are constantly passing ‘messages’ to each other, status updates on projects or latest files for a job. Keeping on top of these things is crucial, one day the message might not arrive intact, and you might not win the cash!
Read MoreDo a little learn a lot… testing, testing, testing
Imagine your new website goes live. You’re ecstatic about the feel, the look, new functionalities and – even better – the increase in visits, which might (and should!) Ultimately lead to more business. And then, one year on – what do you do? Do you look at your stats? Do you know what’s going on on your website? How many people have visited, where they came from, how many referrers you have? How long they stayed and what pages they looked at?
Or you’re engaging in email marketing. How many split tests have you done recently? Do you know what your database likes? Does one part of your recipients always receive a different version of your emails or does everybody always get the same design, same message, same “from”, same everything? And how many times do you change your Google AdWords to see if you can get in those extra % clicks…
Do you know which digital mix gives you the best conversions…?
Do you constantly test and improve…?
If the answer is yes – great! You’re doing the right thing to monitor improve your communication with the customer then this is what marketing is all about. If not, it is worth considering – simply because in the fast changing digital world something that worked last week, last month, last year can be the spanner in the works now.
The magic formula is testing, testing and again testing. Everything that can be changed in your digital mix is worth testing to ensure that your marketing works. Test your website (layout, images, design, the options are endless), test your email marketing, try different ads in your Pay-per-click, play around with your banners, test different approaches in Social Media and see what works and what doesn’t.
And then go out and do something about it.
The Future of Online marketing is….Offline!
One of the main points that has stuck in my head over a week on from the TFM&A exhibition is the line The Future of Online marketing is….Offline Marketing. I certainly didn’t expect to hear that at an online, technology based event, and especially not from one of the most influential figures in the UK digital marketing sector. How refreshing. Finally i have found someone who thinks a bit like me, perhaps it’s our age.
He explained that there was originally traditional offline marketing; you remember the old fashioned printed way, print, newspapers, direct mail etc. Then came this huge bang of digital marketing and the world went mad for it, but like all things now the fuss has died down slightly people are realising “you can learn from the good old tried and tested ways”.
Successful marketing comes from integrating the two forms, online and offline. By sharing data, strategies, success stories and failures the marketeer can now have a more informed and proven successful multi-channel approach to base their marketing strategy. Harmony of old and new.
Food for thought…
