Tips for using LinkedIn Recommendations to attract new business

Tips for using LinkedIn Recommendations to attract new business

Don’t underestimate the importance of getting people to recommend you and your company products and services on LinkedIn…
More than 100 new members join LinkedIn every minute which is why it’s used mainly for intelligence, recruitment and networking – it works by building up your personal contacts and business associates.
Linkedin recommendations can have a massive impact on your ability to attract new business and can help to establish a foundation for a good, trustworthy reputation. Great recommendations make all the difference, but what’s the best way to go about it?
1. Make it easy
It can be difficult to broach the subject but when asking for a testimonial/recommendation; we suggest you make it as easy as possible! Remind them of the work you’ve done or the outcome that you helped to deliver. It’s often not too forward to even ask them to mention a particular skill or attribute. Of course, this may depend on the relationship that you have with that particular associate or client, but suggesting a starting point within a LinkedIn Recommendation request or sending a link to your profile may help the process along.

2. Ensure your recommendations reflect your brand
Ideally, the recommendations that you display on your profile should reinforce your personal or company brand and represent how you want to be known as to others. Remember, you don’t have to publish every recommendation you receive if it doesn’t show your very best side…

 3. How many recommendations should I aim for?
10 is a good number of well-rounded reviews to shoot for (although obviously the more the better!). What’s really nice is when people are regular LinkedIn users and write you a recommendation without you even asking them – this can happen surprisingly often – just remember to say thank you!

However, not everyone is used to this practice so be persistent. Ask for recommendations personally wherever possible and explain why they are important to you, this shows that you are taking yourself seriously and you have put in the time and effort to get them.

4. Lead by example
And finally, there’s nothing to stop you making the first move – if you experience great service or receive valuable advice then tell people about it. It’s a nice feeling and you’ll make someone’s day!

Giving recommendations will increase your exposure and visibility in the industry, so you can also offer to ‘swap’ recommendations so everyone is a winner!.. Although, in order to maintain integrity ONLY recommend companies and individuals that you would happily recommend to your own family and friends!

Get in touch if you need RT Media to help with any aspect of your social media activity and Look out for our new refreshed LinkedIn profile before the end of this year.

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How what you do with the first hour at work can make you more successful.

How important is the first hour of the working day to you? To most people this is probably not considered as the most productive or motivated point of their working day but in fact this is the time when everything should seem clearer! We should be aiming to tackle one daunting task that would otherwise be hanging over us until after lunch, and focus on the reality outside the realms of your inbox. Here are my top 4 tips that I have picked up from working in a successful and sometimes stressful office environment:

Get stuck in
According to Craig Newmark of Craigslist, David Karp of Tumblr, motivational speaker Tony Robbins and career writer Brian Tracy you need to schedule this period every day to get your head together and get stuck in. Write one important task down on a piece of paper before you leave for the evening and that will be the first thing you see in the morning. Prepare your workspace for the chosen task and make sure you have everything you need ready to face it head on when you arrive. That way it will seem a lot less daunting and often the people involved in the task will not yet be engaged, leaving you with fewer complications. Do this before wading into your email and you’ve got an effective system in place.

Don’t check your email first thing
Don’t do it! Although many of us automatically believe this needs to be done first thing, it’s almost a compulsion and can stunt productivity. Only proceed once your first task is completed, this is a great strategy to ensure that even on your most manic days you will end your day knowing you got at least one real job done. If you do need to make sure you receive important messages through at this time AwayFind can monitor your inbox and notify you if necessary. Otherwise, it’s worth letting your colleagues know that they won’t receive an immediate morning response to anything they have sent in your ‘out of hours’.

Work on yourself
Robin Sharma, one of the world’s top experts on leadership and personal success advises his clients to schedule in a ‘holy hour’ to kick start your day in a spiritual manor, focusing on motivating and inspiring yourself to achieve all possible success in your work day.

“The Holy Hour, as you know, is simply 60 minutes at the beginning of your day that you devote to self-mastery and personal development. If your outer life is really a reflection of the quality of your inner life, then it’s a brilliant move to spend at least an hour a day working on yourself. This simple idea alone has helped so many of our clients from around the world get to world-class in business and in life.

During my Holy Hour, I journal, I read inspirational books, I review my goals and plans and I simply make the time to think. Because clarity precedes mastery and the more clearly you can get on what you want to create in life, the more focused you will be in your daily behaviors. Every day can be a platform to get you closer to your mountaintop. And yet, too many people live life by accident.”

Deal with people
This may seem strange if your job is to deal with people,  but what I mean is your own equivalent of customer service. You will almost certainly have bigger fish to fry over the course of your 9 to 5 but use this time to get back to reality. This might mean keeping in touch with contacts from year-ago projects, checking in with colleagues that you don’t regularly interact with, asking questions to your supervisor or mentors, and generally managing the human side of work that is quick to subside between task list items. Engage in your customer service time regularly, and you’ll have a wealth of relationships to call upon when the time comes.

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Olympic Guidelines for Business Promotions

The Olympics is a very tempting time for marketers to offer competitions and promotions loosely aligned to the games… but beware!

Thanks to the London Olympic Games and Paralympic Games Act (2006) and the Olympic Symbol (Protection) Act (1995) any such use is not a civil matter (as is usually the case with copyright infringement etc.) but a criminal one – your competition could be breaking the law and there is a team of LOCOG “Brand Police” who are very actively seeking infringing adverts, events and promotions.

We’ve produced a simple set of guidelines, based on the LOCOG brand guidelines, to try and help*

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Using You Tube for brand building and marketing

The popular video sharing website and social network YouTube has recently released what you could describe as a book of  ‘Commandments’ for what the team at YouTube believe are the most successful and effective ways to help its users generate better quality content and drive more traffic to their channels.

This extensive guide dubbed the ‘Creator Playbook’ gives YouTube users a distinct structured list of the best strategy to maximise the potential of their online videos. It also explains how to promote your marketing material through other social media networks and is designed to be accessible to all users, mapping out a tick list agenda to optimise the opportunities that Youtube offers.

So, just what is it that makes the largest online video destination and second most used search engine such a valuable brand and marketing tool? One reason I can think that video marketing is so advantageous and so powerful could be linked to the fact that 90% of our day to day communication is non-verbal. This implies that messages are most likely to be understood when given out and received usingbody language and self-expression. Unlike written words in printed media and websites, and spoken words in radio advertising, video and television marketing have the additional messages which are transferred by eye movements, visual cues, and overall body language, which makes YouTube a great channel to add more depth to your brand strategy.

You can download the YouTube instruction ‘bible’ here:

While you’re waiting for it to download I can give you a few of my own ways to use make the most of your ‘home generated’ content which are often overlooked.

Firstly, it’s important to take an honest and value based approach to using YouTube to raise awareness of your business.  The direct selling route is not always necessary. Ultimately if your videos are interesting, informative, innovative or humorous then your audience are more likely to value them and share it, spreading awareness of your brand without any legwork from you. If a key factor to your video strategy is sharing then make your videos focussed and simple with a more subliminal marketing message. People are unlikely to share your video if they think they are being pitched to!

Make use of the close integration that YouTube allows with other social network sites such as Facebook and Twitter. Before you know it you can quickly and effortless have your video posted across platforms and embedded in your website and emails. YouTube video’s are viewed for an average of 2.9 billion hours a month so make sure you get a look in and use it as part of your overall strategy.

Customise your own YouTube channel (Like ours here: to compliment your branding and to set up playlists with your personalised content. No lack of equipment or technology should stop you from producing original, creative content for your YouTube channel. Consider interviewing clients, or experts on a variety of topics which are relevant and authentic, and make sure an element of your brands personality shines through and reflects what your all about. You should maintain communication with your audience with regular updates and new posts.

Be Tag savvy. Remember…search engines like Google can only determine the content of your video if you tag it and your YouTube channel. Think carefully about the words and phrases you use for titles and descriptions. Link your social media accounts and make sure they are on your own website as well to encourage sharing and remind people to subscribe.

Check out RT Media’s You tube channel here:

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Mobile Devices and You: Application vs Web

The term mobile device, while propagating quite quickly through our current cultural zeitgeist, is almost a misnomer. If we take the phrase, in context, at its most literal it would essentially mean any operating platform, which we can carry around with us. Laptops have been around for decades now, and yet they are lumped in with the personal computer market and not the mobile device market. Ultra portable might be closer to the mark, but even that is not quite there yet.

When the conversation turns to ‘mobile devices’, most people are probably talking about things like mobile phones such as the HTC Desire or iPhone and tablet devices like the iPad and Samsung Galaxy Tab. It’s these devices we are concerned with. Current phones and tablets, while advanced, are still behind when compared to your typical laptops and netbooks; limitations are generally processing power, RAM, storage space, compatibility with things Flash and Silverlight and, as with the iPhone, the lack of a transparent and accessible file system. When developing for these platforms a lot of stuff has to be taken into consideration, and on top of that you also have a decision to make:

Do I need an app, or a web application?

This is something an awful lot of people will be asking themselves right about now. A mobile optimised interface for connecting with visitors and customers is becoming more and more important as the platform evolves. A mobile presence can build value for your brand in the eyes of the consumer and put you a step above the competition, if it’s done right. The difference between the two may not seem obvious; below you can find a list of the features and relative benefits of each approach.

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Mobile advertising: key benefits and features

It’s been around for a while now, but only recently has it really become a valid avenue of exploration for the online advertiser. Mobile advertising is the practice of displaying ads in content designed specifically for mobile devices, such as websites, search results and, most recently, mobile applications. But what exactly can it offer over traditional display and search advertising?

  • Unlike in previous years, there is currently a high device penetration rate for mobile advertising. Operating systems such as Android, RiM, iOS and Symbian all support fully featured mobile web browsers which are capable of displaying mobile optimised web pages. Introduction of tablets such as the Apple iPad and Samsung Galaxy Tab have contributed to the spread, and the number of capable devices is only going to increase as the market (and the technology) devices.
  • A whitepaper conducted by research firm YouGov for the annual Tamar Search Attitudes report shows us there has been an increase of no less than 246% in mobile search traffic in the UK in the past year. (Source)
  • The nature of a mobile handset opens up the possibility of anywhere, anytime searching. Consumers who are out and about can now find what they are looking for regardless of their location.
  • In addition to this, with modern cellular devices now equipped for location services (such as cellular triangulation or via GPS satellites on more high-end devices) it’s now possible to tailor both search results, content and advertisements based on these parameters, allowing advertisers to deliver location targeted and relevant ads such as “Papa Johns Pizza, Winton”. These are often more accurate than IP based location targeting.
  • This type of targeting can also be applied to specific carriers, for example Vodafone or Virgin ads that are targeted for the sole purpose of tempting customers away from O2, delivered straight to the O2 provided device. An amusing, but effective, means of finding potential customers.
  • Most modern mobile operating systems are capable of recognising not only text formatted like an email address, but also telephone numbers and Skype usernames. This means that with a simple click of an ad, marketers can direct potential new customers not just to a website, but to direct contact to the company via a phone or VOIP call.
  • Most importantly, from some perspectives, is the ability to place ads not only on web pages and search results, but framed into downloadable apps from the Android Market, App Store or OVI store. This has given rise to a number of app developers releasing full, but free, ad supported versions of applications they would normally charge for. On Android especially, where statistically users are more likely to click on in app advertisements, this has left the vast majority of apps being available for free, such as the internet sensation Angry Birds. On the iOS store this costs £1.99, on Android you can download the full game for free with a small ad inserted to offset the costs. As you can imagine, this gives your marketing a rather large reach across many networks, countries and demographics.

These are just a few of the benefits and features available to marketers should they decide to tap in to the ever growing world of mobile advertising, and there is much more to it than the points listed above. What campaigns work best, how to target your audience, and the most important factors leading to campaign success are key things you’ll need to know in order to run a successful mobile marketing platform for your business. To learn more, get in touch with us today and find out what mobile advertising can do for your business.

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