What’s stopping you?

Posted by Ross on Jun 30, 2008 in Books to read, Who knows | 0 comments

Today I was thinking why people put things off, and procrastinate. Is it the fear of failure, commitment, belief…? If we have the skills and people around us can see it, they believe, then why do we chain our self with limiting beliefs? I have my ups and downs like everyone but in the back of my mind I truly believe I will make it. So why even entertain the fact that you might not? This takes up valuable thought time.

If you have painted the picture of what failure looks like and you can deal with that then what else needs to be done? What’s the worst that can happen?

The effect of painting the success picture gives you the chance to focus on success, believe and others will follow. If it’s a vision board, fine, if it’s targets on the wall, photos on your desk, what ever motivates you make sure you get the picture of why you do what you do all around you. Don’t ever settle for second best it will only limit your achievement and fuel your negative thoughts. My dad told me that the sign on the door of opportunity says ‘PUSH’ (He heard or read it somewhere and thought I would like it)!

I will work hard and smart and let nothing stop me from creating my dream. Surrounding myself with talented believers who focus on ‘YES’ lets go for it! I suggest you do the same.

This cartoon by Wayne Logue was featured in a book a read a few months ago (Why Entrepreneurs should eat bananas – 101 Inspirational ideas for growing your business and yourself) And it made me think, who’s in and who’s not. Don’t let the ankle biters stop you.

Integrated Brand Communication

Posted by Ross on May 10, 2008 in Books to read, Branding, Communication, In the office | 0 comments

Too many people I meet think a brand is a logo… it’s not! A brand is term which covers everything someone uses to make a judgment on you or your company. Yes the identity is part of this from the colour you choose, to the name, the language in your copy. But opinions are formed from the personality of your staff, the messages and communications you send out, your prices, who else uses you and so many more.

However be careful, because if you are saying one thing and doing another then you are damaging your brand. That gut feeling your prospects and customers have about you.

Building a successful brand requires Integrated Brand Communication:

This is about effectively using the the marketing mix to convey a specific message to a desired audience. It’s both a process and a plan that looks at the needs and desires of the audience, the key messages to be imparted and then the most appropriate channels to communicate them. These channels can include sales, promotion, public relations, advertising and loads more.

This will lead to your best chance of influencing that gut feeling someone has about you. Their memory of what and how you do what you do. Then after awareness, understanding comes interaction and ultimately if you get it right recommendation.

More great stuff from Seth

Posted by Ross on Feb 20, 2008 in Books to read | 0 comments

I read his blog everyday, I listen to all his audio books and I have watched him on u-tube. Seth is wicked! I can’t recommend his latest book strongly enough. He just nails it! Read about it here:

http://www.sethgodin.com/sg/

Here is an example of one of his blog posts… (Just great)

Colour matters

Another book that I have read 3 times now

Posted by Ross on Jan 18, 2008 in Books to read | 0 comments

This book is just fab… In fact after reading the Tipping Point which I thought was brill too I expected good things & I got them!

It’s a book about rapid cognition, about the kind of thinking that happens in a blink of an eye. When you meet someone for the first time, or walk into a house you are thinking of buying, or read the first few sentences of a book, your mind takes about two seconds to jump to a series of conclusions. Well, “Blink” is a book about those two seconds, because I think those instant conclusions that we reach are really powerful and really important and, occasionally, really good.

Read more about the book here