A massive thank you from RT Media for helping raise £448.98 for charity!

A massive thank you from RT Media for helping raise £448.98 for charity!

If you haven’t already seen the evidence on Twitter and Facebook, let’s recap… on 27th July they finally caught up with me and I was ‘arrested’ for charity and issued with my convict overalls before being paraded through Bournemouth to my cell in the square with nothing but bread and water (and my ipad!) to get me through the day. I needed to raise my bail to secure my freedom, that’s where you came to my aid.

I tweeted, posted and emailed my cries for help to friends, family, colleagues and clients to help me raise my bail and you didn’t let me down, although I’m sure you would have liked to see me suffer for a little longer but thanks to all your kind and swift donations I walked free!

I would just like to say a massive thank you to everyone who helped me raise my bail and helped raise funds for the great causes: Lee-manning Hospice and The Wessex Autistic society.

The grand total after the event is a fantastic £448.98. You can still donate just go to my giving page: http://uk.virginmoneygiving.com/team/rossthornley Every penny counts!

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Olympic Guidelines for Business Promotions

The Olympics is a very tempting time for marketers to offer competitions and promotions loosely aligned to the games… but beware!

Thanks to the London Olympic Games and Paralympic Games Act (2006) and the Olympic Symbol (Protection) Act (1995) any such use is not a civil matter (as is usually the case with copyright infringement etc.) but a criminal one – your competition could be breaking the law and there is a team of LOCOG “Brand Police” who are very actively seeking infringing adverts, events and promotions.

We’ve produced a simple set of guidelines, based on the LOCOG brand guidelines, to try and help*

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Branding Gets Social with RT Media Acquisitions

Dorset based strategic branding and digital agency, RT Media, has completed the acquisition of two Bournemouth based companies – social media training and consultancy business, SocialTech, and creative agency, Ozone Creative Solutions.

Ross Thornley. founder of RT Media, explains: “We recently carried out a strategic review within the business with a view to increasing resources, skills and generating growth. Both SocialTech (http://www.socialtech.biz/) and Ozone complement our existing capabilities and will further enhance our offering, expanding our branding expertise into all online communications and leading to a wider solution for our international, national and regional clients.”

Ross Thornley with Tony Ridgway and Luke Williams

Founded in 2008, SocialTech has built a reputation as a leader of social media training and consultancy. Its clients include Channel 4, E.ON, Condé Nast and Dorset Chamber of Commerce & Industry (DCCI).

Luke Williams, Director and founder of SocialTech, comments: “I’ve always held the team at RT Media and the outstanding quality of their design work in the highest regard. When the opportunity to merge our businesses became available it was an obvious fit, in terms of culture and approach, and as a logical extension of their brand communication to offer an extended range of services.”

As a total creative resource, Ozone Creative Solutions brings expertise from its impressive folio of advertising, direct mail, sales literature, Point of Sale, interactive CD and online design work to RT Media. Its ‘straight talking’ and ‘clear creative thinking’ approach is also a natural fit for RT Media, as Tony Ridgway founder of Ozone, comments:

“Our view has always been to get the job done, and get it done well. The team at RT Media has a similar approach; they like to get under the skin of a client’s and challenge them to really know what is actually required to achieve the objectives. We have already started collaborating on several campaigns and new business wins, which has shown us just how much potential we have, working together.”

Steve Mills, Business Development Manager at Nutrichef said “As a long standing customer of RT we were asked to be one of the test clients they worked with pre-merger to support the re-launch of our new web site. Adding the social media knowledge from SocialTech to the branding expertise of RT worked very well, dramatically extending our reach online.”

Ross adds: “This is a coming of age for RT Media. Integrating the three very like-minded, skilled and professional teams has given us a very strong platform for growth. It is a new era, both for us and for our clients, who will most certainly benefit from having this level of resource for their campaigns.”

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RT picks up RAR Top 100 design agency position

We are the only agency in Dorset and the surrounding counties of Hampshire and Wiltshire, to be listed in a first-of-its-kind table from the Recommended Agency Register (RAR).

We were delighted when, after months spent collecting and collating the financial data of hundreds of recommended agencies, the Recommended Agency Register’s Design Review – a table that recognises design as a discipline – placed us 62 out of 100.

We have made the list because we have been highly rated by our clients through the RAR’s ratings programme. The agencies in this elite group not only have the high regard of their clients, but have also demonstrated that they have remained strong across our financial rankings in spite of the current economic state.

RT Media founder and Creative Director, Ross Thornley, explains: “Traditionally, design was seen and treated as a separate entity, and even with a certain reverence within the industry.  For some time now, especially with the advent of digital media and the shift from traditional marketing channels to the exponential opportunities of the Internet, this has not been the case.

“As an agency which creates highly effective campaigns for our clients using a whole host of marketing channels, we welcome a ranking table that acknowledges design excellence within the context of all the other core disciplines we have mastered to make our business successful.”
RAR has been identifying the best agencies based on client feedback since 2004 and more than 6,000 ratings have been made by clients.  RT is already a RAR listed company and we were finalists in the awards for best in video production last year. All of the team are really proud to have achieved this status and it is the result of lots of hard work all round!

The table published in The Drum was created as the result of clients recommending agencies for their design excellence, despite not being specialist design agencies.  Ross concludes: “While RT Media ranked #62 of 100, the table was set out in terms of size of operation in the absence of other parameters, since this was a ‘first-of-a-kind’ listing, and does not reflect the size or scope of the campaigns we are capable of on a local, regional, national or international scale.”

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Crepe-tastic – Branding the experience and little details

This morning I was ahead of schedule for a brand presentation to one of our technology clients in Westborne and I thought I would find a little coffee shop to have a quick drink before going in. I found a little place called crepes farm at the top end of Westborne. Very unassuming from the outside, but once in I was treated with a very pleasant surprise, a smile, well designed decor, menus and many little details that continued to surprise.
I ordered a green tea and got a fab yogi tea in a wicked tea pot (giraffe styled see my pic) and I couldn’t resist one of their crepes. It is nice to see a small company get things right, the way it should be, it is obvious that the couple who own and run this business truly care. All the ingredients are natural and organic, gluten free flour, and most ingredients are locally sourced from Dorset.

They create the crepes in full view and the chef was precise, clean and organised, just what i like to see in a kitchen! Plus they have free wifi, so a winner all round.

I am a big fan of specialist niche businesses who offer something different, something deeper than the coat of paint or menu selection. If you are ever in Westborne do drop in and take a look, you will be pleased you did!

Well done to a business that has only been open for a month.

I look forward to seeing their website go live soon I hope…


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