Is Your Business ‘Socially’ Acceptable?
“Too many businesses are just ‘doing’ social media without training, or worse, without a strategy, wasting time and resource and often damaging their brand online.” That’s the warning from RT Media’s Social Media Strategist, Luke Williams.
RT Media recently launched ‘Get Social in 2012’; a program of Social Media Training courses and Social Impact Audits with the aim of helping clients and other businesses to meet their online and social potential. The aim is to strategically review campaigns, tighten content and ensure brand continuity across a business’ online presence.
Phase One, a training course covering an Introduction to Social Media, LinkedIn, Twitter, Better Blogging and Facebook for Business, was well received by businesses attending, scoring highly for value, content and detail.
All of the delegates would recommend the course to others, Robert Bennet of Groveley Detection said: “This course gave me a good insight into what is obviously becoming a very important area for any business to add to their marketing programme.” Dr. Monica Seeley of Mesmo Consultancy added: “Excellent – well-presented, clear, learnt plenty (even as an existing blogger). [This course is] a must for anyone wanting to improve their blogging.”
Phase Two offers companies who are serious about assessing and addressing their online presence a ‘Social Impact Audit’. RT Media examines the online social activity of a business to identify areas for improvement, provide techniques for generating good quality content, including points which can save time as well as money, whilst generating better returns.
Luke explains: “The Audit is the keystone to building a strategy and successful campaign, serving as a reference point to measure and assess current aims in order to update, enhance and develop them into a full, working strategy. “
Ruth Chester of The Little Knitting Company, whose Audit took place recently, said: “Yet again RT Media came up trumps. Luke understood my brief so on arrival the supporting notes for our workshop demonstrated the thorough research undertaken in preparation. I left with a much clearer understanding not only of how social media works but of how it can benefit my business.”
Luke adds: “Although the web is a part of everyday life, businesses can still have a blind spot when it comes to maximising the potential of planned and co-ordinated social media campaigns. They have the power to deliver dividends, create awareness and not just support, but complement and underpin other marketing activity – and all for relatively little investment – if the aims and strategy are clear, the process is fully understood and the people involved have received the proper training. That’s where we come in as specialists in strategic planning and training.”
RT Media has counted Condé Nast, E ON, KPMG and Channel 4, as social media consultancy clients, amongst others, and regularly speaks at national business and industry events such as Live:Tech @ Saatchi Gallery, The Gathering @ Somerset House and the National Housing Federation Communications Conference.
For more information about training courses or Social Media Audit, visit Get Social in 2012