If I told you that we were going to play a game of Chinese whispers I’m sure you would join in.
If I told you we were playing for money, I would be doubly sure that you would join in. So, here is the deal:
- Firstly, the message must not be altered
- Secondly, if the message arrives at the final person unaltered, you win cash
Sounds easy? What if I tell you that if the message isn’t letter-perfect when it arrives, you owe me cash? Not sounding so good? Sadly though it is a common scenario. So many designers and agencies don’t communicate job statuses or latest progress accurately to each other… or the client. Communication is the key. That, and knowing what levels of communication to give to which people. Some people want an email to acknowledge their email, some people want to be left alone and told when the job is done. Some people need to be told about each change that is made, some people find out themselves.
The point is this: we are constantly passing ‘messages’ to each other, status updates on projects or latest files for a job. Keeping on top of these things is crucial, one day the message might not arrive intact, and you might not win the cash!