One of the main points that has stuck in my head over a week on from the TFM&A exhibition is the line The Future of Online marketing is….Offline Marketing. I certainly didn’t expect to hear that at an online, technology based event, and especially not from one of the most influential figures in the UK digital marketing sector. How refreshing. Finally i have found someone who thinks a bit like me, perhaps it’s our age.
He explained that there was originally traditional offline marketing; you remember the old fashioned printed way, print, newspapers, direct mail etc. Then came this huge bang of digital marketing and the world went mad for it, but like all things now the fuss has died down slightly people are realising “you can learn from the good old tried and tested ways”.
Successful marketing comes from integrating the two forms, online and offline. By sharing data, strategies, success stories and failures the marketeer can now have a more informed and proven successful multi-channel approach to base their marketing strategy. Harmony of old and new.
Food for thought…

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Tags: 21st century communication, Communication, Marketing, TFM&A

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