Archive for May, 2009

rossDoes it matter how much work you do for a client to call them a client?

Friday, May 15th, 2009 by Ross

Many agencies use other brands to help them grow, nothing wrong in that? Name-dropping about their client list to make them feel good, to help them win business, to help position the quality of their work. You will see columns of client names or dozens of stories about a little shop they designed a poster for. But how do you really know if what they did made a difference?

And does it really matter?

If we helped one client grow their brand from a few hundred thousand turn over to a few million, or one clients product from selling a few thousand to selling 338 thousand in 6 months would this mean anything to you and your business?

It’s the results we achieve together in a client partner relationship that counts. Not quick one off project wins that motivate us. We have worked hard to maintain a consistent promise of delivery and quality over the last 9 great years, proven by the fact that even the big brands keep coming back for more.

Of course over our years we have worked with all sorts of big brand names from Kodak, Peugeot, Beales and the VT Group, and at all sorts of levels. What I am proud to tell you is that our very close relationship with Sony over the last 7 years just keeps on growing. So we must be doing something right.

For Sony we have completed over 100 successful projects every year for the last 3 years running and 2009 is already set to dwarf that of previous years. Continuing to manage their e-communications across Europe is just one of these projects. Going to show’s that even the small rural agencies can win the fight with the London agency big boys.

With our packaging design portfolio exploding and our designs getting on the supermarket shelves we are very excited to be expanding our food clients’ businesses.

If you fancy speaking to me about how we can help your brand grow then please send me an email at ross@rtmedia.com as we have just 7 client spaces left for this year.

rossSony Professional B2B email marketing agency of choice

Wednesday, May 6th, 2009 by Ross

Following years of working together on a variety of digital projects Sony have been working with RT in the management of their European e-marketing activities.

Over the last 18 months we have been tailoring a bespoke workflow which includes the setup, build, distribution and reporting for their European email marketing campaigns.

Now as an integral part of the Sony process we are very excited to be growing this department as a world class resource for other leading brands to unlock the potential of effective, well planned email strategies.

We offer design, build, distribution and complete strategic campaign management to companies who are serious about developing truly engaging relationships with their customers.

Sony Digital Marketing: “We have now been working with RT Media for over seven years – longer than any other agency – and we enjoy a close relationship with them. RT have been responsible for many of the banners and microsites on Sonybiz.net and played a key part in ensuring we were able to launch our new site to schedule in January 2007. RT have also been responsible for some of our most successful eCommunication campaigns, driving forward both awareness and sales of our products. More recently, we have entered into a new partnership with RT for them to take on management for a big part of our eCommunication activities, including the set-up, distribution and reporting of the more than five million EDMs and eNewsletters we send out every year. We look forward to working closely with RT for a long time to come.”

We will be putting together a Case Study later next month so we will keep you informed.