Archive for January, 2009

rossFree Brand Audit Winners – Get more than a make over

Thursday, January 22nd, 2009 by Ross

Last year we gave away a FREE brand audit to one lucky entry at the BowShot e-Den.2 series. The winners were New Driver, the South’s most prolific driving school with some 280+ franchise instructors across the south.

We are now delighted to announce that we will be supporting New Driver through a new phase of positioning and market share growth. The work has involved strategic planning and forecast modeling for the next 5 years, along with the development of completely ground breaking suite of package offerings to the driving instructors market.

The new brand and communications program will roll-out over the next 2 years and form the platform for stability and increased visibility.

Working with such a passionate team has been great fun, there is so much we can do to build on the success New Driver have had over the last 20 years.

New Driver - Re-Brand Outcome

New Driver - Re-Brand Outcome