The pace of business is astonishing. With technology working so fast how can we keep up… and should we? I joined an online community of very charged, focussed and talented people. There are now over 3,000 very active members is just one week. We are collectively looking at publishing a book together in such a short space of time.

I have clients expecting artwork and designs to be turned around in hours and the pressure to deliver is intense. But should we be reacting like this? Yes the competition will always promise faster, quicker…. Better, but how good can we be if we don’t have time to think?

As a designer we are often seen, as oh that’s easy – left click right click! Anyone can do that – comments like even my son can build websites and design. Do we expect too much too quick and who does this help?

My best asset is not my skills on the Mac, nor how I can make illustrator or Photoshop sing but what’s in my head – how I think, why I believe what I do and the influence I have on the process of design and branding. The challenge is are people willing to pay for thinking time or are they only interested in the delivery?

What are you paying a design agency for? The end result of course but over demanding time scales will only deliver mediocrity. Too much dilution through input of many will also create mediocrity… so what does the future hold?

I say give me time to be me, give me time to do my best, give me time to think, give me time to give you my best, slow down and think. Best is not always the quickest. And I promise you will see and feel the difference.

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