Today I was thinking why people put things off, and procrastinate. Is it the fear of failure, commitment, belief…? If we have the skills and people around us can see it, they believe, then why do we chain our self with limiting beliefs? I have my ups and downs like everyone but in the back of my mind I truly believe I will make it. So why even entertain the fact that you might not? This takes up valuable thought time.

If you have painted the picture of what failure looks like and you can deal with that then what else needs to be done? What’s the worst that can happen?

The effect of painting the success picture gives you the chance to focus on success, believe and others will follow. If it’s a vision board, fine, if it’s targets on the wall, photos on your desk, what ever motivates you make sure you get the picture of why you do what you do all around you. Don’t ever settle for second best it will only limit your achievement and fuel your negative thoughts. My dad told me that the sign on the door of opportunity says ‘PUSH’ (He heard or read it somewhere and thought I would like it)!

I will work hard and smart and let nothing stop me from creating my dream. Surrounding myself with talented believers who focus on ‘YES’ lets go for it! I suggest you do the same.

This cartoon by Wayne Logue was featured in a book a read a few months ago (Why Entrepreneurs should eat bananas – 101 Inspirational ideas for growing your business and yourself) And it made me think, who’s in and who’s not. Don’t let the ankle biters stop you.

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It was the famous American, circus showman and empressario, P T Barnum, who said, “without promotion, something terrible happens, nothing!” Yet in the 21st century, I can’t help thinking that even he would wonder at the thousands of sales messages that we are all exposed to daily.

With all the noise we each have to find a way to promote our business, product or service. Despite what many would have you believe there is no secret formula. But just remember you never know who your sitting next to at the traffic lights or who is crossing the road in front of you!

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I will know when you do…

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The third heat of this year’s e-Den proved to be the first where the highly knowledgeable audience agreed with the judges’ verdict. Both chose John Davies from TDSi who is determined to use his web as part of a strategy to talk to his customers’, customers.

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Every touch point you have with your audience influences their view of how easy you are:

1. Give them what they want-Find out what it is, ask them, listen and respond with products and services they want.

2. Know what’s coming-If you can address concerns and questions before they happen you will win over your audience.

3. More of the same-In a world of ever-growing choice, consistency builds familiarity. Look, feel and communications; find something that works and stick to it.

4. Do what you say-If you don’t you’re disappointing somebody.

5. Be clear-Clarity enables your audience to find what they are looking for; give it to them ‘Clear Loud And Precise’.

6. Excite & inspire-If you can do this, making difficult decisions or taking complex actions seems a whole lot easier.

7. Be intentional in your actions-Your focussed planning and direction will make it easy for your audience.

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