Treat ‘em mean…lose ‘em!
Every business has Customers. Every business wants more, buying more. Marketing today is searching for loyalty with discounts, incentives and reward schemes yet implicit in the word and in being a CUSTOMER is loyalty. Custom means repeated. Customers are much more than buyers. Customers are human beings.
Built into our natural being are the need to belong, the desire to be loved and the hope to succeed.
Yet we are all individuals who like to be recognised for what we are. The basics do not change simply because modern communications and technology creates new ways of doing things that appear to be quicker and cheaper.
Deal with a Customer quickly, cheaply and badly and you will lose a Customer.
Not right away but you will. The most expensive thing a business can do.
That is why every business should work out how it deals with its Customers, and in the 21st century, do it fast.
