10 Marketing Tips for Business Start Ups
1. Target
You are not all things to all people. Decide on your niche – narrow your focus and broaden your appeal.
2. Be different
If your competitors are doing it, don’t. Find a way to stand out from an overcrowded marketplace where advertising and products can look the same.
3. Build a team
Don’t hire an employee to fill a position. Employ a person to be part of a team to build your business.
4. Be fast
Time is the most precious commodity. When delivery is expected Friday, show up Thursday afternoon. Return calls and emails asap.
5. Say thank you
A lot. Tell your customers and employees how much you appreciate them. Better yet, do it the old fashioned way: take pen to paper and write them a note.
6. Be consistent
Make sure your business has a consistent look and feel. A customer must get the same impression from everyone within your organisation. Always.
7. Smile
Throw out the negative reasons that people buy from you, such as price or your warranty. They buy because they like you. People will buy from people they like dealing with even if they can get it cheaper elsewhere.
8. Fanatical optimism
The glass must always be half full. Attitude will always win out in the end and infect all of those around you.
9. Sell soft
Don’t ever hard sell. Solve problems. Satisfy wants. Do what is truly best for your customer.
10. Leave your comfort zone
Never accept the idea that this is the way you’ve always done it. Accept that a new idea or technology could work for you.
