I was sent this image from one of our clients who served in Afghanistan. It was outside the base camp shower. It struck a chord with me about targeting your message to your audience. How do we get the desired action; incentives, offers and testimonials are all used but do we write them for us to feel good or for those who will actually read them.

I love this sign and thought it got straight to the point and no doubt got remarked about too. Hey, it ended up here on my blog! Make sure you communicate for the reader and not for your own board members.

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I read his blog everyday, I listen to all his audio books and I have watched him on u-tube. Seth is wicked! I can’t recommend his latest book strongly enough. He just nails it! Read about it here:

http://www.sethgodin.com/sg/

Here is an example of one of his blog posts… (Just great)

Colour matters

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Last year I took the list of the top 100 brands and screen shot their home pages. Over the next few months I will be making some observations and sharing them here! – So do pop back if you think that might be interesting. One thing I have noticed is how they all look so similar… in fact HSBC & Oracle are hard to tell apart! Where is the brand differentiation in that!

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Just remember its not about what you think but what they think, so the first thing you must do is to find out what your customers are thinking and saying. Be brave, ask them outright.

After all if the Customer knows best – Best know the Customer.

Then you should consider how we start to behave as a business that wants to have Customer Relationships. It is a simple thought that you say hello and introduce yourselves – even though you have already met but never really spoken.

We would like to tell you about ourselves and ask about you to find out how we can serve you better. Oh and we promise to keep in touch…communication, communication, communication.

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